IAmWithYou Campaign

Concept note

“I am with you”: Just four simple words with a world of meaning. 

As part of the Master Plan global initiative, we are proud to announce the #IAmWithYou campaign in order to raise awareness of, and provide resources for, the millions of young people around the world suffering from depression, loneliness, and the suicidal ideations that can accompany them. As such, the #IAmWithYou campaign fits squarely within the fundamental objectives of the World Youth Group’s efforts to promote SDG3.                    

According to the WHO, in 2016 over 62,000 people between 10-19 years of age token their life. In the years since this number has only increased, with predictions that this tragic trajectory will only continue. These figured, though disturbing, believe the far more widespread impact these suicides have on the family and friends of the deceased, with depression and thoughts of suicide having a hydra-like ripple effect across families, schools, and communities.

Youth emotional despair is a global health crisis.

#Iamwithyou will be spread through social media, while also stressing that connections found online have proven insufficient for a happy life; it is simply not enough to connect online. Rather, #Iamwithyou encourages fulfilling real-life connections among young people, teachers, and parents. 

These latter two groups, in particular, have the responsibility to help not only develop the skills of young people, but also their emotional wellbeing. The young and struggling need to know that they are loved and are not alone in their struggles. They need to hear from all of us who can help: “#IAmWithYou”.  


Developed by the Committee on SDG-3 of the World Youth Group in consultation with over 12 young Members of Parliaments, UN Permanent Representatives, and Sports and Youth Ministers.

Offical Launch

On Feb24th, 2020, in the UNHQ. Sponosred by 13 UN Member States (Botswana, Norway, Grenada, Afghanistan, CostaRIca, Dominica, Morocco, Mauritius, Palau, Tanzania, Portugal, Lithuania, The Gambia )